Gain confidence and language necessary to lead inclusively and contribute to the organizational DEI strategy. One-on-one or small group sessions led by experienced DEI practitioners create a safe space to tackle charged issues and develop an action plan.
Combined with training DEI coaching helps leaders apply practical principles to their day-to-day approach to inclusion and managing
diverse teams.
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MARCELA GÓMEZ
Multicultural Marketing and Communications Expert
S P E A K I N G T O P I C S
Communicating & Building Trust Across Cultures
So you Want to Reach the Hispanic Market...Which Ones?
Marcela Gómez, a seasoned leader with over 30 years of experience, is the co-founder and CEO of Culture Shift Team (CST). She has adeptly navigated the complexities of diverse and ever-evolving U.S. demographics, leading CST's inclusive marketing and advertising initiatives. Marcela's deep expertise encompasses working across sectors including transportation, education, government, finance, healthcare, and the arts. She excels in developing comprehensive marketing strategies, from conceptualization and branding to execution, catering to a diverse client base that includes corporate entities, public utilities, consumer goods companies, universities, and non-profits.
Before launching CST, Marcela founded and led the Hispanic Marketing Group, a pioneering bilingual and bicultural advertising agency based in Nashville, TN, established in 2002. She holds a bachelor's degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá, Colombia.
Marcela is a prominent figure in community and professional leadership, currently serving as the President of the National Speakers Association New York City Chapter. Her leadership journey includes roles such as past president and board chair of the Tennessee Latin American Chamber of Commerce and founder of the Entrepreneur Latina Leaders of America (ELLA) program. Her community service extends to contributions with organizations such as the Nashville Area Chamber of Commerce, the YWCA, FUTURO, and Conexión Américas.
Living in New York City since December 2020, Marcela remains a vital source of inspiration and expertise, continually driving forward the mission of inclusive marketing and community engagement. Discover more about Marcela's journey and insights on her personal blog.
Her son, Esteban Pedraza, a talented independent award-winning filmmaker based in New York City since 2009, continues to make his mark in the film industry. His latest work, "Bogotá Story," garnered acclaim at the 2023 Venice International Film Festival and won the prestigious 2024 Palm Springs Shortfest, securing an Oscar Qualifying award.